Waze Advertising Terms and Conditions
Last Updated on Feb. 14, 2016.
1. Applicable Terms.
1.1 These Waze Advertising Terms and Conditions (the "Ad Terms") are entered into by Google and the entity executing these Ad Terms ("Customer" or “you”).
These Ad Terms are what govern your use and purchase of any advertising space from Google, including through biz.waze.com (the “Website”), for use and display of your advertising materials and related technology (“Ads”) on the Waze mobile application (the "Service").
As used in these Ad Terms, "Google" means either (a) Google Ireland Limited, with offices at Gordon House, Barrow Street, Dublin 4, Ireland, if Customer’s billing address is in any country within Europe, the Middle East, or Africa ("EMEA"); (b) Google Asia Pacific Pte. Ltd., with offices at 8 Marina View Asia Square 1 #30-01, Singapore 018960, if Customer’s billing address is in any country within the Asia Pacific region ("APAC"); or (c) Google Inc., with offices at 1600 Amphitheatre Parkway, Mountain View, California 94043, USA, if Customer’s billing address is in any country in the world other than those in EMEA and APAC.
These Terms form a legally binding agreement between you and Google in relation to your purchase and use of the Service, and the display of your Ads, and the Terms will be incorporated by reference into each Waze Ads Service-related insertion or placement order entered into between Customer and Google (“IO”).
It is important that you take the time to read the Terms carefully, and we recommend that you print a save a copy of these Terms for your records.
1.2 You can accept the Terms in one of two ways:
(i) by clicking ‘I accept’ the Terms, where this option is made available to you by Google in the user interface for the Waze Ads Service; or
(ii) by actually using and/or purchasing advertising space on the Service. In this case, you understand and agree that Google will treat your use of the Waze Ads Service as acceptance of the Terms from that point onwards.
1.3 IF YOU DO NOT AGREE TO THE TERMS, PLEASE DO NOT ACCESS, USE, OR PURCHASE THE SERVICE. THANK YOU.
2. Provision of the Service by Google
2.1 Google has subsidiaries and affiliated legal entities around the world (“Subsidiaries and Affiliates”). Sometimes, these companies will be providing the Service to you on behalf of Google itself. You acknowledge and agree that Subsidiaries and Affiliates will be entitled to provide the Service to you.
2.2 Google is constantly innovating in order to provide the best possible experience for its users. You acknowledge and agree that the form and nature of the Service which Google provides may change from time to time without prior notice to you.
2.3 As part of this continuing innovation, you acknowledge and agree that Google may stop (permanently or temporarily) providing the Service (or any features within the Service) to you or to users generally at Google’s sole discretion, without prior notice to you.
3. Your Use of the Service
3.1 In order to access the Service, you will be required to provide certain information about yourself, including personal and contact details, and the products and services that will appear in your Ads. You hereby agree that any information you provide to Google will always be accurate, correct and up to date.
3.2 You agree not to use the Service or the Website for any purposes that are not expressly permitted by these Terms, and you agree not to use the Service or the Website for any purposes that are prohibited under any applicable law, regulation or generally accepted practices or guidelines in the relevant jurisdictions (including any laws regarding the export of data or software to and from the United States or other relevant countries).
3.3 You agree not to access, or attempt to access, the Service through any means other than the API we have authorized for such purpose, including without limitation, through any automated means (including by way of scripts or web crawlers).
3.4 You agree that you will not engage in any activity that interferes with or disrupts, or otherwise attempt to corrupt the integrity of, the Service (or the servers and networks which are connected to the Service).
3.5 You will not reproduce, duplicate, copy, provide, sell, offer to sell, trade or resell the Service for any purpose, unless we explicitly allow you to do so in a separate written agreement.
3.6 You agree that you are solely responsible for, and Google has no liability towards you or any third party, for any breach of these Terms and/or the consequences of any such breach and/or the use of the Service provided hereunder, including any loss or damage Google may incur or suffer as a result of such breach.
3.7 You are solely responsible for backing up the data and Ads that you store on the Service. Your data or Ads may be permanently deleted from our servers at any time. We have no obligation to store, retrieve or return your data or Ads to you. Data or Ads that are deleted may be irretrievable.
3.8 The Service displays some content, or hyperlinks to other websites or content, that is not Google’s. That content is the sole responsibility of the entity that makes it available. Google does not endorse any advertising, products or other materials on or available from such third party websites or resources.
3.9 Your use of the Service does not give you ownership of any intellectual property rights in Service or the content you access. You may not use content from the Service unless you obtain permission from the content owner or are otherwise permitted by law.
3.10 Some Service features are identified as "Beta," "Ad Experiment," or as otherwise unsupported or confidential ("Beta Features"). You may not disclose any information from Beta Features or the terms or existence of any non-public Beta Features.
4. General Service Terms
4.1 Ads are subject to the Ads Policy in Section 5 of these Ads Terms, and such other policies or technical requirements that are provided to you by Google or its affiliates from time to time.
4.2 You are solely responsible for all: (i) Ads (which include without limitation, any written text, promotions, images, photographs, video, audio, data files, trademarks, logos, and brand features that you provide, upload or display in connection with the Service) , (ii) Ad targeting decisions ("Targets"), (iii) properties to which an Ad directs viewers (e.g., landing pages) and the redirect (e.g., URLs) ("Destinations") and (iv) services and products advertised on Destinations ("Advertised Services").
4.3 You agree that you are solely responsible for (and that Google will have no responsibility to you or to any third party for) any Ads that you create, post, upload, transmit or display through the Service and for the consequences of your actions (including any loss or damage which Google may suffer) by doing so. Google does not endorse the Ads you provide on the Service, and the accuracy, content, and obligation to honor any commitments in connection with the Ads is yours alone.
4.4 You are also solely responsible for ensuring that you have all necessary rights, licenses, consents and permissions from the applicable parties to submit and display Ads on the Service.
4.5 If you provide to Google, upload or display an Ad that (a) violates Section 5 of the Ads Terms, (b) infringes another party’s intellectual property rights, or (iii) violates another party’s privacy rights, that will constitute a breach of the Terms, and Google will have the right to remove the Ad and suspend or terminate your access to the Service. You may also be obligated to indemnify Google in connection with such breach, as detailed in Section 12 of these Ads Terms.
4.6 Google has the right (but not the obligation) to pre-screen, review, flag, filter, modify, refuse or remove any or all Ads from the Service that do not comply with these Terms, as determined by Google in its sole discretion.
4.7 You acknowledge and agree that the utilization of your Ads in the Service is not guaranteed and the display, timing, and frequency of display of your Ads is determined by Google in its sole discretion, and you hereby authorize Google to manage and display your Ads in the framework of the Service in its sole discretion.
4.8 Without derogating from the generality of the foregoing, Google may elect to refrain from displaying your Ads or allowing you to utilize the Service in its sole discretion.
4.9 You acknowledge and agree that if an Ad is displayed on the Service, unlimited third parties may be given access to view and download the Ad.
4.10 Google and its affiliates may make available to you certain Service features (e.g., geographic targeting) to assist with the selection of Targets. You are not required to use these features and, as applicable, may opt-in to or opt-out of usage of these features, but if you use these features then you are solely responsible for those Targets. Google may reject or remove a specific Ad or Target at any time for any or no reason.
4.11 We do not claim ownership of the Ads you provide on the Service. You agree that you are responsible for protecting and enforcing your rights in the Ads and that Google has no obligation to do so on your behalf.
5. Ads Policy
5.2 You may not upload any Ads which violate the rights of artists, inventors, and creators, whose names, images, likenesses, and other attributes or content may be protected by copyright.
5.3 Campaign Offers. You may include a contest, voucher, sweepstakes, or other promotional offer (“Offer”) in your Ad if permitted by law. In addition to these Terms, your Offer is subject to the below rules:
5.3.1 You are responsible for your Offer, including the official rules, offer terms, eligibility requirements (including age and residency restrictions), and all aspects of your Offer administration.
5.3.2 You acknowledge that you are the exclusive seller of your Offer and the issuer of the vouchers in connection with the Offer. You alone are responsible and liable for the fulfillment of your Offer with respect to all users who purchased or downloaded the Offer, and for supplying all goods and/or services specified in the Offer.
5.3.3 Offer participants should be instructed to direct all questions and comments regarding the Offer to you and not to Google.You alone are responsible for handling any customer service and handling of inquiries or complaints relating to the Offer.
5.3.4 You will comply with the terms and conditions stated on the Offer without modification and without imposition of any restrictions or additional charges or penalties that were not expressly stated on the Offer.
5.3.5 If the Offer includes a redemption deadline, you must honor the full promotional value of the Offer before such redemption deadline.
5.3.6 The redemption deadline and any special terms, conditions, cancellation policies, limitations, restrictions, redemption deadlines, and contractual arrangements accompanying the Offer must be clearly and prominently disclosed in all materials, including on the Offer itself.
5.3.7 As the merchant of the Offer, you are responsible for understanding the applicable laws and honoring all Offers as required by law, including any refund or cash-out obligations.
5.3.8 Offer deals must be based on the regular selling price for the offered goods or services.
5.3.9 Offers may not include offers for products or services that, upon redemption, enroll users into automatic renewal programs or memberships.
5.3.10 Offers may not include offers for products that are subject to a minimum selling price in your jurisdiction.
5.3.11 You are responsible for ensuring that Your Offer complies with all applicable federal (including trade sanctions regulations), state, and local laws, as well as rules, regulations, and applicable codes of conduct or guidances in the jurisdiction(s) where your Offer is offered or advertised, including registering your Offer, obtaining necessary regulatory approvals, language requirements, and disclosure requirements. Please consult with an attorney if you have questions about legal compliance.
5.3.12 The Offer must clearly state that it is in no way sponsored, endorsed, administered by, or otherwise associated with Google or its affiliates.
5.3.13 You hereby release Google and its affiliates from any liability associated with your Offer and you agree to defend, indemnify, and hold harmless Google, its parent corporation, affiliates, officers, directors, employees, and agents, from and against any and all claims, damages, obligations, losses, liabilities, costs, or debt and expenses (including attorney's fees) arising from: (i) your violation of these Terms; (ii) any violation within your Offer of any third party right, including any copyright, property, publicity (including defamation), or privacy right; (iii) any claim from any third party relating to or arising from your Offer including for any prizes awarded or the failure to award such prizes; or (iv) any claim that your Offer violates any law, rule, or regulation.
6.1 Campaign Details; IO. When you use the Website to purchase advertising inventory from the Service, you must specify the relevant Service information and details (including maximum spend, credit limit, Service term, and if applicable, Service subscription term). If you engage with Google directly instead of using the Website in connection with the Service, you will execute an IO with Google that specifies those details. The Terms will be incorporated by reference into each IO.
6.2 Maximum Spend. You acknowledge and agree that Google may, in its sole discretion, utilize only part of or none of your maximum spend. Subject to Section 6.4.2 (Subscription and Minimum Payment Services), you are only responsible for paying, and Google will only charge you for, the portion of your maximum spend amount actually utilized in connection with your Ads on the Service.
6.3 Subscriptions. Certain Services are offered on a subscription basis. If you purchase a subscription Service through the Website, your subscription will start when you click "Accept & buy”, and will be billed on a recurring monthly basis. Unless otherwise stated, your subscription and the relevant billing authorization will continue indefinitely until cancelled by you.
6.4 Cancellations. Unless otherwise agreed between us in writing:
6.4.1 Non-Recurring Services: You may cancel a non-recurring Service at any time. Such cancelled Services will generally cease serving within 72 business hours, and you remain obligated to pay all charges resulting from served Ads.
6.4.2 Subscription Services. You may cancel a subscription Service at any time, but the cancellation will not become effective until the end of the current billing period. However, you will only be charged for delivered Ads.
6.4.3 Cancellation Notice. You must effect cancellation of Services (i) through the Website if the functionality is available, (ii) if this functionality is not available, with prior notice to Google via email to your account representative or (iii) if you do not have an account representative, with prior notice to Google via email to firstname.lastname@example.org.
6.5 Activity Reports. At the conclusion of each Service term, Google will automatically generate a report containing the Ad campaign’s metrics on the Service, including how many impressions and clicks the Ad(s) had (”Activity Report”). If the campaign includes an Offer, the Activity Report will also detail the number of participants or downloads, as applicable. Google’s Activity Reports are the sole source from which Google will determine the amount that you will be billed for the Service.
6.6 Pricing. Google reserves the right to adjust the Ads rates and package prices which appear on the Website from time to time, in its sole discretion. In the event of a price change you will notice that quoted prices have changed. Price changes will not affect orders which were placed prior to the price change, but will take effect in connection with any new orders submitted following such change.
7. Payment Terms
7.1 In order to benefit from the Service, you must submit a credit card, debit card, ACH-enabled checking or savings account, or other prepaid payment method (a “Payment Instrument”) through which you will pay all charges incurred in connection with the Service.
7.2 When you provide a Payment Instrument to Google in connection with the Service:
7.2.1 You confirm that you are permitted to use that Payment Instrument, and you authorize Google to confirm that your Payment Instrument is in good standing with the issuing financial institution and/or carrier (as applicable), including, but not limited to, by submitting a request for a payment authorization and/or a low dollar credit and/or debit to the Payment Instrument, in accordance with the relevant card association or carrier rules as applicable. If you cancel a transaction before completion, that payment authorization may result in your funds not otherwise being immediately available.
7.2.2 You authorize Google or its designated third-party payment processor to store the Payment Instrument, along with other related transaction information, and bill the designated Payment Instrument up to the applicable maximum spend amount during the Service term, and if applicable, in a recurring fashion during the subscription Service term
7.3 Your Payment Instrument will be billed for non-recurring Services your card at the time of purchase or shortly thereafter. Your Payment Instrument will be billed each period for subscription Services based on the date of the subscription purchase. If you pay by debit card and your payment results in an overdraft or other fee from your bank, you alone are responsible for that fee.
7.4 You are obligated to fulfill your payment obligations for the Services in a timely fashion. If you fail to do so, we will be entitled to a compensation equaling the amount due plus interest at the highest rate permissible under applicable law. In addition, if you fail to make any payment to Google when due under these Terms, Google will be entitled to cancel the Service and remove your Ads from the Service, without prior notice, and you will not have any claims against Google in connection therewith.
7.5 Google reserves the right to issue refunds or credits at its sole discretion. However, if you believe you were overcharged or there were errors in the Activity Report, then your sole remedy is to make a claim for a refund within 10 days after the Activity Report date ("Claim Period") by sending an email with the details of your claim to email@example.com, after which Google will refund you any overcharged amounts following claim validation. TO THE FULLEST EXTENT PERMITTED BY LAW, (A) YOU WAIVE ALL CLAIMS RELATING TO ANY SERVICE CHARGES UNLESS A CLAIM IS MADE WITHIN THE CLAIM PERIOD AND (B) THE ISSUANCE OF A REFUND (IF ANY) IS AT GOOGLE'S REASONABLE DISCRETION.
8. Proprietary Rights
8.1 You hereby grant Google and its users an irrevocable, worldwide, perpetual, non-exclusive, royalty-free, sub-licenseable and transferable license to use, copy, distribute, prepare derivative works, display in public, and publicly perform any Ads that you provide or upload in connection with the Service. The license granted to Google in and to such Ads is not limited to personal uses, but also extends to any commercial use, at Google’s sole discretion. Google’s users may only use such Ads for non-commercial purposes, unless otherwise permitted in advance in writing by Google.
8.2 You understand that Google, in performing the required technical steps to serve the Ads to its users, may (a) transmit or distribute Ads over various public networks and in various media; (b) make such changes to Ads as are necessary to conform and adapt the Ads to the technical requirements of connecting networks, devices, services or media, and (c) enable its users to download and save Ads on their devices for non-commercial purposes only. You agree that the license granted to Google in Section 8.1 above permits Google to take these actions.
8.3 Google acknowledges and agrees that except for the license rights that you grant to Google in Section 8.1 above, Google does not obtain any other right, title or interest from you (or your licensors) under these Terms in or to any Ads, including any intellectual property rights which subsist in the content of such Ads (whether those rights happen to be registered or not, and wherever in the world those rights may exist).
8.4 Google (or Google’s licensors) owns all legal right, title and interest in and to the Service, including any intellectual property rights which subsist in the Service (whether those rights happen to be registered or not, and wherever in the world those rights may exist).
8.5 The Service may contain information which is designated confidential by Google, and you agree not to disclose such information or any pricing-related information without Google’s prior written consent.
8.6 Unless otherwise agreed in writing between us, nothing in the Terms gives you a right to use any of Google’s trade names, trade marks, service marks, logos, domain names, and other distinctive brand features.
8.7 If you have been given an explicit right to use any of these brand features in a separate written agreement with Google, then you agree that your use of such brand features will be made in compliance with that agreement, any applicable provisions of the Terms, and Google's brand feature use guidelines as updated from time to time. These guidelines can be viewed online at http://www.google.com/permissions/guidelines.html (or such other URL as Google may provide for this purpose from time to time).
8.8 You may not remove, obscure, or alter any proprietary rights notices (including copyright and trade mark notices) which may be affixed to or contained within the Service.
8.9 Unless you have been expressly authorized to do so in writing by Google, you agree that in using the Service, you will not use any trade mark, service mark, trade name, logo of any company or organization in a way that is likely or intended to cause confusion about the owner or authorized user of such marks, names or logos.
9.1 You warrant that (a) you hold all the rights, power and authority necessary to grant the license in Section 8.1 above, (b) all information that you provide in connection with the Service is complete, correct and current, and (iii) the use and display of Ads on the Service will not violate any applicable laws or the intellectual property rights of any third party.
9.2 You represent and warrant that you either own, or have (and will continue to have) all necessary licenses, rights, consents, and permissions which are required to use your Ads, and enable Google to publish and display your Ads through the Service.
9.3 You warrant that you are authorized to act on behalf of, and have bound to these Terms, third parties, if any, for which you advertise in connection with these Terms ("Advertiser"). If for any reason you have not bound an Advertiser to these Terms, you will be liable for performing any obligation that the Advertiser would have if it had been bound to these Terms. You will be liable for Advertiser's obligations under and breach of these Terms. Google may, upon request of an Advertiser, share Advertiser-specific information with Advertiser. If you are using the Service to advertise on your own behalf and not on behalf of an Advertiser, for that use you will be deemed to be both Customer and Advertiser.
10. Privacy and Your Personal Information
11. Disclaimers. EXCEPT AS EXPRESSLY PROVIDED IN THESE TERMS, GOOGLE AND ITS AFFILIATES DISCLAIM ALL IMPLIED WARRANTIES, INCLUDING WITHOUT LIMITATION FOR NON-INFRINGEMENT, SATISFACTORY QUALITY, MERCHANTABILITY AND FITNESS FOR ANY PURPOSE. TO THE FULLEST EXTENT PERMITTED BY LAW, THE SERVICE IS PROVIDED "AS IS" AND AT YOUR OPTION AND RISK, NEITHER GOOGLE NOR ITS AFFILIATES MAKE ANY GUARANTEE IN CONNECTION WITH THE SERVICE OR SERVICE RESULTS.
12. Indemnification. You will defend, indemnify and hold harmless Google, its agents, affiliates and licensors from any third party claim or liability arising out of or related to your (i) fraud, willful misconduct, or gross negligence, (ii) breach or alleged breach of these Terms by Customer or an Advertiser, including without limitation any breach of Customer’s warranties made under Section 9 of these Terms, and (iii) any claim arising from (a) an Offer, Ads, Targets, Destinations, or Advertised Services, or the goods and/or services provided by you, including but not limited to, any claims for false advertising, injuries, illnesses, damages, or death; or (b) any infringement, misappropriation, or other violation, of any patent, trademark, copyright, publicity, privacy, trade secret, or other right of any third party by you, your Ads, or the use thereof.
13. Limitation of Liability. EXCEPT FOR CUSTOMER’S OBLIGATIONS UNDER SECTION 12 AND CUSTOMER'S BREACH OF SECTION 3.10 OR SECTION 9, TO THE FULLEST EXTENT PERMITTED BY LAW REGARDLESS OF THE THEORY OR TYPE OF CLAIM: (A) NO PARTY OR ITS AFFILIATES MAY BE HELD LIABLE UNDER THESE TERMS OR ARISING OUT OF OR RELATED TO PERFORMANCE OF THESE TERMS FOR ANY DAMAGES OTHER THAN DIRECT DAMAGES, EVEN IF THE PARTY IS AWARE OR SHOULD KNOW THAT SUCH DAMAGES ARE POSSIBLE AND EVEN IF DIRECT DAMAGES DO NOT SATISFY A REMEDY; AND (B) OTHER THAN CUSTOMER'S PAYMENT OBLIGATIONS UNDER THESE TERMS, NO PARTY OR ITS AFFILIATES MAY BE HELD LIABLE FOR DAMAGES UNDER THESE TERMS ARISING FROM ANY GIVEN EVENT OR SERIES OF CONNECTED EVENTS IN THE AGGREGATE OF MORE THAN THE AMOUNT PAYABLE TO GOOGLE BY CUSTOMER UNDER THE TERMS IN THE THIRTY DAYS BEFORE THE DATE OF THE ACTIVITY FIRST GIVING RISE TO THE CLAIM.
14. Modifications; Termination.
14.1 Modifications. Google may modify these Terms at any time without liability. The modified Terms will be posted at https://biz.waze.com/pages/tos. Customer should look at these Terms regularly. The changes to the Terms will not apply retroactively and will become effective seven (7) days after posting. However, changes specific to new functionality or changes made for legal reasons will be effective immediately upon notice.
14.2 Termination. f you wish to terminate your legal agreement with Google under these Terms, you may do so by using the termination link on the Website, or through a written notice delivered to Google at firstname.lastname@example.org. The Service will be terminated within seventy two(72) hours of sending such notice, and you will continue to be charged in accordance with Section 6.2 or 6.4 of these Ads Terms, as applicable, in connection with such termination.
15.1 Governing Law. CALIFORNIA LAW, EXCLUDING CALIFORNIA'S CHOICE OF LAW RULES, WILL GOVERN ALL CLAIMS ARISING OUT OF OR RELATING TO THESE TERMS OR THE PROGRAMS. ALL CLAIMS ARISING OUT OF OR RELATING TO THESE TERMS OR THE PROGRAMS WILL BE LITIGATED EXCLUSIVELY IN THE FEDERAL OR STATE COURTS OF SANTA CLARA COUNTY, CALIFORNIA, USA, AND THE PARTIES CONSENT TO PERSONAL JURISDICTION IN THOSE COURTS.
15.2 No Limitation. Nothing in these Terms will limit a party's ability to seek equitable relief.
15.3 Entire Agreement. These Terms are the parties' entire agreement relating to its subject and supersede any prior or contemporaneous agreements on that subject. No terms other than these Terms and the terms of an applicable IO will apply to the Service. If there is any conflict between the Terms and the terms of any other agreement applicable to the Service, such as an IO (“Other Terms”), these Terms will govern unless the Other Terms are are signed by an authorized representative of Google and expressly state that they intend to supersede the Terms.
15.4 Publicity. No party may make any public statement regarding the relationship contemplated by these Terms.
15.5 Notices. All notices of termination or breach must be in writing and addressed to the other party's Legal Department. The email address for notices being sent to Google's Legal Department is email@example.com. All other notices must be in writing and addressed to the other party's primary contact. Notice will be treated as given on receipt, as verified by written or automated receipt or by electronic log (as applicable). These notice requirements do not apply to legal service of process, which is instead governed by applicable law.
15.6 Amendments. Except for modifications to these Terms by Google under Section 14.1, all amendments must be agreed to by both parties and expressly state that they are amending these Terms.
15.7 No Waiver. Neither party will be treated as having waived any rights by not exercising (or delaying the exercise of) any rights under the Terms.
15.8 Severability. If any provision of the Terms is found unenforceable, the remaining Terms will remain in full force and effect.
15.9 Assignment. Neither party may assign any part of the Terms without the written consent of the other party, except to an affiliate but only where (I) the assignee agrees in writing to be bound by the Terms, (II) the assigning party remains liable for obligations under the Terms if the assignee defaults on them, and (III) the assigning party has notified the other party of the assignment. Any other attempt to transfer or assign is void.
15.10 Third Party Beneficiaries. Except as otherwise expressly stated in the Terms, there are no third-party beneficiaries to the Terms.
15.11 No Agency. The Terms do not create any agency, partnership or joint venture among the parties.
15.12 Survival. Sections 2-15 will survive expiration or termination of the Terms.
15.13 Force Majeure. Except for payment obligations, no party or its affiliates is liable for inadequate performance to the extent caused by a condition that was beyond its reasonable control.
15. 14 Language. Any translation of the English language version of the Terms is provided for your convenience only and in the event of any conflict between the translated Terms and the English Terms, the English language version of the Terms will govern.
15.15 Communication. You agree to receive notices from Google, including those regarding changes to the Terms, through email, regular mail, or postings on the Service.
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